Dalton Blase

Casper, WY

• Oversee and facilitate all digital and social campaigns for the agency to ensure marketing strategies align with client goals on accounts totaling an ad spend of ~$100,000-$150,000 annually.
• Create tailored reports, interpret multi-channel analytics, and facilitate all market research activities ranging from surveys, focus groups, and interviews to make data-backed marketing decisions.
• Collaborate with the web department to implement effective landing pages, conversion/pixel tracking, and customer funnels.
• Develop and assist team members within and outside the digital department through training, tailored resources, and collaboration to improve our workflow and quality of life.

Casper, WY

• Established the agency’s first social media department to organize all social-related projects and lay the foundation with standards, training, and guides.
• Worked with a team of 6 to design, develop, and implement various social and digital campaigns for clients such as the Wyoming Secretary of State, the Casper-Natrona County Health Department, and the Campbell County Convention and Visitors Bureau.
• Taught myself the ins and outs of Facebook Ads, Google Ads, Google Analytics, and various other digital platforms while obtaining certifications in Skillshop and Facebook Blueprint.
• Designed sites and landing pages using WordPress and Elementor to provide a cohesive user experience while optimizing for SEO and ADA web compliance.

Estes Park, CO

• Organized, oversaw, and managed the 200-attendee conference along with one partner and a Rotary Chair.
• Worked with Microsoft Excel, Google Drive, and Rotary-provided databases to organize all relevant contact information and to construct the final contact report.
• Hired 16 counselors, assembled the entire 200-page conference manual, and facilitated communications between RYLA and the Rotary Board of the Rocky Mountain (Districts 5440 and 5450).